How might we increase patient activation & engagement by using conversational design to get allow them to be part of shared decision making?
A Little About The Product and The Project
Industry: Healthcare | A Canadian health-tech company who has been working in the industry for over 10 years. With major clients in the renal space, they now have their own SaaS product which is focused on patient activation using conversational design and deploying guides who help educate CKD patients so that they can actively participate in shared decision making and avoid crash starts.
Project Timeline & Year: 1 year +
Product : iOS & Android and Web app
Project Status: Piloting
My Role & Responsibilities: Director of Product Design (Working as an IC and leading a team of 3)
Business interviews | Research | Sketches | Ideation workshops | Feature prioritization | Product Requirement Documents (PRD) | Wireframes | User flows | Human Interface & Material guidelines | User flows | User Stories | Product roadmap | Design sprints | Design System | OOD | High-fidelity Designs | Design hand-off | Prototypes | Visual Design | Design Documentation | DesignOps
Product Objective: To develop a user experience that activates CKD (chronic Kidney Disease) audience to learn more about their disease and help them partake in shared decision making to have their values match their treatment presence and avoid crash starts.
Product leadership objectives: Plan, manage and prioritize the product design roadmap, create UX field roadmaps to launch MVP. Define functionality along with the product manager and help create and hand-off hi-fidelity designs. Maintain and improve the design system and set DesignOps.
Tools Used: Figma/FigJam, Jira, Notion, Iterable