https://rabiaahmedhassan.com/blog-4 daily 0.75 2021-03-29 https://rabiaahmedhassan.com/blog-4/blog-post-title-four-wbh5x monthly 0.5 2020-05-20 https://rabiaahmedhassan.com/blog-4/blog-post-title-three-gflxn monthly 0.5 2020-05-20 https://rabiaahmedhassan.com/blog-4/blog-post-title-two-xtykw monthly 0.5 2020-05-20 https://rabiaahmedhassan.com/blog-4/blog-post-title-one-z45t7 monthly 0.5 2020-05-20 https://rabiaahmedhassan.com/ui-ux-design-2 daily 0.75 2019-12-11 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg UI / UX Design https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691818363-3F2R5IOLH5OOKAL40DFO/20140301_Trade-151_0124-copy.jpg UI / UX Design https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691822979-Q7C6SKN7ZK5GN10S3Q11/20140301_Trade-151_0124-copy.jpg UI / UX Design 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Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/13d8043a-13df-40d4-abf8-3b8507e4a7c0/Architecture+portfolio-rabia_Page_27_Image_0001.png UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/0a292ec4-5e0c-452c-a16d-e736fd6c015f/5.png UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1644956f-0ef4-47e9-b8b5-4ce1b8b53dd5/2.png UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/49d86bd5-9011-4e7c-90a7-e54c5b103122/2.jpg UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/466594a8-77b1-41f9-96de-b04cf2c7fdab/3.png UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/8c007787-12b8-4adb-95dc-d77c4ba4d971/water+tank+page+1_Page_10.jpg UI / UX + Product Growth 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Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/5f9ee045-f833-478f-b489-5797eff3ecbe/Screen+Shot+2021-04-30+at+4.32.39+PM.png UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/8cba248f-548e-42cf-a935-e5cfc6318d3f/Rab+housing.png UI / UX + Product Growth https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/98a594fb-fac4-4360-9fb0-d01992c4e089/Screen+Shot+2021-04-30+at+4.31.57+PM.png UI / UX + Product Growth https://rabiaahmedhassan.com/ui-ux-design/the-sanctuary monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572937406098-G39NJO17HUPKXR1661PV/1.png UI / UX + Product Growth - Architecture: The Sanctuary https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1608281006961-C4AHN8ZIK3HGNB3BIV3M/Architecture+portfolio-rabia_Page_27_Image_0001.png UI / UX + Product Growth - Architecture: The Sanctuary https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572937388878-O0FXNVSGX6L461VS0KZT/2.png UI / UX + Product Growth - Architecture: The Sanctuary https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1608280994407-LRRFG8Z1TPXDV1SWJM59/_Image_0001.png UI / UX + Product Growth - Architecture: The Sanctuary https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572937438436-F1CR63MSIU2I7PXIC1RB/4.png UI / UX + Product Growth - Architecture: The Sanctuary https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1610771002367-6P6AADUW9J757ZHMOCZB/chanab-river-chenab.jpg UI / UX + Product Growth - Architecture: The Sanctuary - The Challenge The communities around the river Chenab are one of the flood prone areas. Many families, communities have been affected by the floods, losing their homes, means of income (farming fields) and sometimes even their lives. As designers we were given the task to think of creative solutions and ways to avoid these floods while keeping community living alive and using locally sourced materials. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1608282728912-ZIUKYJGLYB43P6F0TB9J/27th-collage.jpg UI / UX + Product Growth - Architecture: The Sanctuary - Developing Empathy The first step was to understand what the flood victims went through, understanding their pain, their loss and their constant fear of not knowing what will come next. By listening to user narratives, conducting interviews and observing their living standards- I wrote a narrative and visually represented the emotions. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1608281125143-J1A9DWVQ1QHCUGISXRHO/_26_Image_0001.png UI / UX + Product Growth - Architecture: The Sanctuary - Research / Site Study Conducted a research to study water levels during flooding. Studied the site erosion and deformation over a span on 10 years using google maps. https://rabiaahmedhassan.com/ui-ux-design/thewatertank monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572922076965-Z9TRNXVVKTQ01GG75FKF/water+tank+page+1_Page_05.jpg UI / UX + Product Growth - Architecture: The Water Tank https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572922077402-DQ0S0P22JJG0JA0S708Z/water+tank+page+1_Page_06.jpg UI / UX + Product Growth - Architecture: The Water Tank https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572922077402-OMT8XFQRWRIYE5B9ECCF/water+tank+page+1_Page_07.jpg UI / UX + Product Growth - Architecture: The Water Tank https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572922077277-G3ZORSYBQZ32SOWNW7VO/water+tank+page+1_Page_09.jpg UI / UX + Product Growth - Architecture: The Water Tank https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572922077362-DYSQ668RGF5AJ4MQ9BO7/water+tank+page+1_Page_08.jpg UI / UX + Product Growth - Architecture: The Water Tank https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619813003065-AR3G2A7Z9SUKXLKJYG7S/water+tank+page+1_Page_03.jpg UI / UX + Product Growth - Architecture: The Water Tank https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1572231681519-TUZL9USIJZGNU5IID8E8/water+tank+page+1_Page_10.jpg UI / UX + Product Growth - Architecture: The Water Tank A blow up section of the Oculus: The Oculus would act as the grand ending, where the users will orbit around an empty centre to watch the light dancing from all angels. The user may then choose to be an observer or a participant. https://rabiaahmedhassan.com/ui-ux-design/medtigo monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/5c6dd83b-9e42-4f80-aca9-7f53d9448a9b/Screen+Shot+2021-05-02+at+2.42.43+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/551bfe7d-a353-44bf-8aac-762a7d03bd56/Screen+Shot+2021-05-02+at+7.48.50+AM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/48bc9b3f-5646-4c10-a6b2-18c7e385b9c0/Screen+Shot+2021-05-02+at+4.08.57+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/f694a8cd-761d-4b9a-8518-4ddf81542551/Screen+Shot+2021-05-02+at+7.48.37+AM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/40a94bcf-fa05-4d86-8d31-d2a62a0cff5b/Screen+Shot+2021-05-02+at+4.08.47+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/65025e9c-f0ef-4750-a49c-e11af932d5ae/Screen+Shot+2021-05-02+at+7.48.26+AM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/5d349872-0ed6-470b-83d7-94dcd221e5b2/Screen+Shot+2021-05-02+at+4.08.27+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/289403ff-bab5-451d-9db5-efd255f5c004/Screen+Shot+2021-05-02+at+7.48.17+AM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/080b9489-c24c-4227-87fc-362f73ee471d/Screen+Shot+2021-05-02+at+4.08.15+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/fa5bc512-3062-42d9-98ae-438407aeb2c5/Screen+Shot+2021-05-02+at+7.52.25+AM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/dc36ecdb-7b95-4fe3-b501-d829e2b2f9af/Screen+Shot+2021-05-02+at+7.52.15+AM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619984465566-HX4OT3FTLKIZ3SER9EDJ/photo-1536064479547-7ee40b74b807.jpg UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification - The Problem Healthcare professionals have a lot of documents that they need handy and must be regularly updated in order for them to practice. The area is too segmented and a unified ecosystem does not exist. • How we can make Healthcare worker’s lives more organized and help them increase efficiency by: • Giving them a platform where they can view, share all their documents • Providing Learning resources https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619807588266-BQ2RDI9GAYYPC6GIIX35/Process+medtigo-05.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619983375022-P912J779G7CD4QLMVGK7/Screen+Shot+2021-05-02+at+3.22.00+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification This image is blurred on purpose as the information it contains is confidential. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620011868840-4O9K94DPWUNCXLCUOS9S/Screen+Shot+2021-05-02+at+11.17.29+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619981028342-0KFAF1FUYZI2PCGXEU9V/Screen+Shot+2021-05-02+at+2.43.37+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification - Brand Book. As medtigo grew its user base and as a company, there was a need to synthesize and formalize their branding that would help them with this growth and communicate the brand heart (Vision, Mission, Purpose and Value), brand design guidelines, distinct features and standards to ensure consistency across marketing and design teams and to help it’s users form an association with its products and create a brand identity. The branding conveyed the tone and language of all design elements, micro copy and marketing material. The colour palette was a spectrum of blue and turquoise to reflect trust, honesty and loyalty. We later removed turquoise from all of the guidelines that used it as font colours because it was not within the web accessibility guidelines. The branding included the reflection of the brand across social media channels and email marketing assets and messaging. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620012394271-HXA1LQH6KRTHESCO7Q6C/Screen+Shot+2021-05-02+at+11.26.17+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Visual Design. Design Exploration. Using the data to inform our designs, we created mid-fidelity designs and iterated to reduce steps within the user flow and strip any complicated functions that would confuse the user. It took multiple iterations to finally find a flow that was simple and included all data required. During the sketching phase colours were allocated to each of the expiration states to give the user a visual cue in addition to a written and hierarchal one, for the one of the main features, the tracker. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620012189459-9I8BGMGI7OVW9LZI1PKT/Screen+Shot+2021-05-02+at+10.30.27+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620012222042-NA2G0J66ST4UA7ZCHYBV/Screen+Shot+2021-05-02+at+10.30.40+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620009599225-HHV0H7HWLRAJTROZ930W/Screen+Shot+2021-05-02+at+10.16.36+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Illustrations. I defined the mood and colours for the custom illustrations that we would create. These illustrations would become an integral part of the brand identity for the company. I guided and worked with illustrators to set the visual identity for the custom illustrations, we predefined and created elements that would be reused in them. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620009941176-SL4OH9GAIS7ARAJB28WN/Screen+Shot+2021-05-02+at+10.45.23+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620009764171-4U6R6OO0GRGLK2NQ6L58/Illustrations.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620010450179-631J80FZD6TQKPFBWFEY/Tracker+5.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619985354998-60PQIMGYC8QNQXKU4AWR/Medtigo.gif UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Prototypes. I made hi-fidelity prototypes using Invision and Anima. These helped with stakeholder meetings, initial round of usability tests and to communicate the vision to developers as well as for design hand-off. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619987173526-O42ABJ4ACPISZO8E4TPF/Style+guide+medtigo-08.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Style Guide. As our team expanded, we formalized the UI assets so that components could be reused, consistent, and to increase efficiency and collaboration amongst the UX/UI team. We still continue to refine this document and use it internally and are close to having a first version published as the first step towards a formal design system. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619984255128-DPDJ4PETEFQP0DD0FOQE/Rabia+Ahmed+Doc.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Hand-off Documentation. Design hand-off was done using Figma and Zeplin to allow optimal collaboration with my development team.The hand-off documentation was a detailed document which outlined the business requirements for each of the feature user flows , had links to source files and any interactive prototypes as well as user stories. The cloud document also helped us iterate designs easily as we conducted usability tests and incase there were any technology constraints. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619987853550-SSCJ2U2AAVQMO7EFYQ8M/Data.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Measure. I coordinated with in-house Business Intelligence teams and guided them to visually display the data and used the data to measure the impact of our design and leveraged these data points as well as user feedback to make needed iterations. In order to study user retention by cohorts, I collaborated with the BI team to brainstorm and understand what data points were at our disposal and how we can use them to show user retention in addition to ways on how we could identify retention periods.The data also helped us observe user behaviour and identify user friction points, this further uncovered product growth and retention opportunities. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1620014300139-5KKTI84U4GFFHQJ93RTT/Screen+Shot+2021-05-02+at+11.49.26+PM.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification Product Growth. After the MVP launch and once I was able to get data points for the performance, I worked on infusing growth, both within the product and by leveraging other channels like email marketing as well as social channels and making sure that our goals was communicated across company platforms and convergent to achieving one goal: Growth through experienced value. As the lead UI/UX designer I created strategy decks for retention along with the product designer and led the effort to define subscription based models and how they would aid growth. Currently there are over 16k app downloads and an NPS score of 58 with 68% of the respondents being promoters. https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619890328699-UA7P2HAVUYPFWEBEJJO6/Floating+small.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619890778373-YG50XNNTGU986AFCEV2S/app+store.png UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619890660672-0C2URXIU7BXTAO44MPME/Google+play UI / UX + Product Growth - Clinician Experience: Education & Tracking Certification https://rabiaahmedhassan.com/ui-ux-design/health-assistant monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/d27f6c80-ed6f-4f06-98cb-0ec51161277d/image1.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/160f60a9-6344-495b-a370-a23582bb8904/image9.gif https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/49f119b2-0192-459c-a5c8-be1235d4ca3f/image8.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/75eabbda-f562-40f5-a6f3-38b536117a4b/image2.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/349a4558-2c3c-4d95-8623-1df55849fb56/image5.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/95f5129b-559a-4ae0-9cf3-162e0e2b94c6/mobile_assistant.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619890778373-YG50XNNTGU986AFCEV2S/app+store.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/1619890660672-0C2URXIU7BXTAO44MPME/Google+play https://rabiaahmedhassan.com/ui-ux-design/patient-experience monthly 0.5 2023-10-30 https://rabiaahmedhassan.com/ui-ux-design/guide-dashboard monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/c5231be8-c64c-4985-97f7-6d6140eff26d/Mockup+Dashboard.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/d1c23706-e058-4f6f-b741-a623ae8f557c/AIE+2.png https://images.squarespace-cdn.com/content/v1/5db6599d78edb86950c9fb26/6e7f1b06-6fe5-49b0-a4e9-22d7bead00ef/Messaging.png https://rabiaahmedhassan.com/ui-ux-design/design-system-2 monthly 0.5 2023-10-30 https://rabiaahmedhassan.com/ui-ux-design/design-system-1 monthly 0.5 2023-10-30