Hi, I am Rabia. 👋🏼

I am an Architect-turned- product designer, with 6+ years of design experience. I pivoted from envisioning and creating physical experiences to digital ones. I am passionate about designing for good, creating experiencing that are accessible, engaging, co-created and ones that elicit a positive impact within healthcare and other industries. I believe that a good user experience is designed with a great sense of empathy, understanding of behaviours, validated through evidence and of course, iterative.

I am passionate about the project’s mission which I take on and will often take on more responsibility and step in when required to drive projects to completion. I've collaborated with talented agile teams and industry experts to design and launch products in order to activate and engage users using behavioural design principles, goal setting practices and gamification techniques.

Select projects

Digital Health Assistant

Tracking Clinician Education & Certifications

Activating & Educating CKD Patients

When I’m ooo, I…

Illustrate

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Travel

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Read Books

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Attend Conferences

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Learn

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Mentor Designers

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Illustrate 〰️ Travel 〰️ Read Books 〰️ Attend Conferences 〰️ Learn 〰️ Mentor Designers 〰️